About Us

We build SEO audits that tell you the truth, including when the truth is "we do not know".

Why we exist

Most SEO tools are built to make you anxious. They score things they cannot measure as failures, show you an alarming red number, and sell you the cure. It works, commercially. It is also dishonest, and it has left an entire industry with a credibility problem it deserves.

We built this differently, and the difference is not marketing — it is in the code:

• Every number is measured. We fetch your live site and check it. Nothing is estimated, inferred, or invented to fill a gap.
• What we cannot measure, we mark Skipped — and exclude it from your score, rather than counting it as a failure to make the number look worse.
• The report is free, and it is complete. Every issue tells you what is wrong and how to fix it. You can fix all of it yourself and never pay us anything. That is a real option, not a trick.
• We do not promise rankings. See our disclaimer. Nobody honestly can.

How we make money

Some people would rather not do the work themselves. They buy a plan to keep watching their site, or hire us to fix what the report found. That is the whole business model. The audit stays free because an audit that is trying to sell you something is not an audit.

Talk to us

Questions, complaints, or a wording on this site that reads like a promise we cannot keep — we want to hear about it. Get in touch.